Organic Amaranth Grain Gluten Free, Bob's Red Mill brand, packaged in Standup Pouch (24oz). Each case consists of 4/24 oz. pouches. RETAIL Pouch UPC 0 39978 02910 2. RETAIL Case UPC 10039978029109. Organic Amaranth Grain Gluten Free, Organic Amaranth Grain, packaged in Kraft paper bulk bags (25 lbs). BULK bag UPC 0 39978 10910 1. The RETAIL label is read in parts: "***BASIC COOKING INSTRUCTIONS: Pifaf: Bring 1 1/2 cups water and 1/4 tsp salt to a boil in a medium pot. Add 1 cup amaranth, reduce heat and simmer, covered until liquid is absorbed, about 20 minutes***Cereal: Bring 2 1/2 cups water and 1/2 tsp salt to a boil in a medium pot. Add 1 cup amaranth, reduce heat and simmer, covered until liquid is absorbed, about 25 minutes***". The BULK label is read in parts: "***Basic Cooking Instructions: Bring 3 cups water to a boil in a pot. Add 1 cup amaranth. Cover, reduce heat and simmer until water is absorbed, about 20 minutes***".