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CPSC source record The plastic binding rings can detach from the book Ongoing

Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

Recall Date: 2023-09-21 Recalling Firm: Unspecified Record Ref: 9717

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What this record tells you

This CPSC record concerns Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard. Use the source fields below to narrow the match, then verify the exact item and current remedy on the issuing-agency page.

  • Classification: The plastic binding rings can detach from the book
  • Status: Ongoing
  • Recall date: 2023-09-21
Best identifiers to check for a CPSC record

Compare model, item/style number, serial range, manufacturing date, importer, retailer, color, and other physical identifiers listed in the notice.

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Product Description & Identification

This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738

Reason for Recall / Hazard Identified

Hazard: The plastic binding rings can detach from the books, posing a choking hazard to young children.. This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738

How to Check Whether Your Product Matches

A matching product name or photograph is not enough by itself. Compare every identifier available on your item or packaging with the official notice.

  1. Confirm the full product and brand or recalling-firm name.
  2. Compare package size, color, flavor, model, style, or configuration when listed.
  3. Check UPC, lot, batch, serial, date code, recall number, or USDA establishment number.
  4. Review the recall date and distribution information without assuming every seller is listed.
  5. Open the official CPSC source below and follow its current instructions.

If a required identifier is missing, contact the recalling company or issuing agency through the official notice rather than guessing.

Consumer Action Recorded in the Source

Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.. Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at www.recallrtr.com/rr or www.makebelieveideas.com and click on "Product Recall" at the bottom of the page for more information.

Distribution & Affected States

Nationwide retail and online distribution

Source-Provided Product Images

Product image supplied with the source record for Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
Product image supplied with the source record for Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
Product image supplied with the source record for Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
Product image supplied with the source record for Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
Product image supplied with the source record for Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
Product image supplied with the source record for Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
Product image supplied with the source record for Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
Product image supplied with the source record for Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

Image limitation: An image may show only one package, color, size, or model. Do not use a photograph alone to decide whether your product is affected.

Verify With the Issuing Agency

This record was last updated in our index on 2026-07-27 11:37:09 UTC. Because recall enforcement statuses and instructions evolve, always verify details directly with the issuing government agency.

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Record Transparency

Issuing agency
CPSC
Source ID
9717
Indexed update
2026-07-27 11:37:09 UTC
Official source
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