CPSC source record The children's pajama sets fail to meet flammabili Ongoing

Children's Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Burn Hazard; Manufactured by Selfie Craft Company

Recall Date: 2023-01-19 Recalling Firm: Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom Record Ref: 9504

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What this record tells you

This CPSC record concerns Children's Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Burn Hazard; Manufactured by Selfie Craft Company and names Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom as the recalling firm. Use the source fields below to narrow the match, then verify the exact item and current remedy on the issuing-agency page.

Firm: Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom
Classification: The children's pajama sets fail to meet flammabili
Status: Ongoing
Recall date: 2023-01-19

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Product Description & Identification

This recall involves Selfie Craft Company children's pajamas. The pajama sets are a two-piece long-sleeve shirt and pant pajama, made of 95% polyester and 5% elasthane with ribbed cuffed wrists and ankles. The pajamas were sold for ages 3 through 12 and in 26 designs: Birthday Boy, Birthday Boy (The Tot Exclusive), Birthday Girl, Birthday Girl (The Tot Exclusive), Cutesy Christmas, Dinosaur, Easter (The Tot Exclusive), Funny Bunny, Halloween (The Tot Exclusive), Hanukkah (The Tot Exclusive), Hanukkah, Happy Holidays, Ice Kream Kitty, Kawaii, Let It Snow, Mermaid, Positivity Powers, Princess, Reindeer, Sleeping Sloth, Space Adventures, Superhero Comic, Trick Or Treat, Unicorn, Valentine's Day and Yule-Icorn. The long-sleeve top has a black label located on the left side hem with "Selfie Craft Co," the pajama's size, material content, washing instructions, keep away from fire, batch number and either "Made in UK" or "Made in Bangladesh." The pajamas were sold with seven permanent fabric pens inside a cardboard container with the label "Colour In Creative Craft Kit, Crafty Fun, British Design With Love."

Reason for Recall / Hazard Identified

Hazard: The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of burn injuries to children.. This recall involves Selfie Craft Company children's pajamas. The pajama sets are a two-piece long-sleeve shirt and pant pajama, made of 95% polyester and 5% elasthane with ribbed cuffed wrists and ankles. The pajamas were sold for ages 3 through 12 and in 26 designs: Birthday Boy, Birthday Boy (The Tot Exclusive), Birthday Girl, Birthday Girl (The Tot Exclusive), Cutesy Christmas, Dinosaur, Easter (The Tot Exclusive), Funny Bunny, Halloween (The Tot Exclusive), Hanukkah (The Tot Exclusive), Hanukkah, Happy Holidays, Ice Kream Kitty, Kawaii, Let It Snow, Mermaid, Positivity Powers, Princess, Reindeer, Sleeping Sloth, Space Adventures, Superhero Comic, Trick Or Treat, Unicorn, Valentine's Day and Yule-Icorn. The long-sleeve top has a black label located on the left side hem with "Selfie Craft Co," the pajama's size, material content, washing instructions, keep away from fire, batch number and either "Made in UK" or "Made in Bangladesh." The pajamas were sold with seven permanent fabric pens inside a cardboard container with the label "Colour In Creative Craft Kit, Crafty Fun, British Design With Love."

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Consumer Action Recorded in the Source

Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Consumers are to destroy the recalled pajama sets by cutting them in half vertically and submitting a photo of the destroyed pajama set to Selfie Craft Company for a full refund. Selfie Craft Company is contacting all known purchasers directly.. Selfie Craft Company at 800-423-4618 from 9 a.m. to 12 p.m. ET Monday through Friday, email at info@selfiecraft.co.uk or online at www.selfiecraft.co.uk/us-recall or at www.selfieclothing.co.uk and click on "PRODUCT RECALL INFORMATION" at the bottom of the page for more information.

Distribution & Affected States

Nationwide retail and online distribution

Source-Provided Product Images

Product image supplied with the source record for Children's Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Burn Hazard; Manufactured by Selfie Craft Company

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Verify With the Issuing Agency

This record was last updated in our index on 2026-07-27 11:37:09 UTC. Because recall enforcement statuses and instructions evolve, always verify details directly with the issuing government agency.

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Record Transparency

Issuing agency: CPSC
Source ID: 9504
Indexed update: 2026-07-27 11:37:09 UTC
Official source: Open issuing-agency record